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Gelato welcomes Tellef Thorleifsson as its new Chair of the Board

NewsJun 30 2023

Gelato, the global software company with the world’s largest network for local production of customized products on demand, announces Tellef Thorleifsson, CEO of Norfund and co-founder of the venture capital firm Northzone, as Gelato’s new Chair of the Board. 

“Gelato is at the forefront of disrupting global manufacturing. As a software company, Gelato has connected to production facilities and carriers around the whole world. Their business model is enabling local production for individuals and the ecommerce industry. Moving away from centralized mass production to local production of personalized products is a more sustainable way of manufacturing. I have been following Gelato for many years and look forward to working together with the team on this next phase of their growth journey,” says Thorleifsson. 

Gelato’s revenue from the creator economy more than tripled between 2021 and 2022 and lifted Gelato’s total revenue to exceed €107 million. 25,000 new ecommerce sellers ordered their products through Gelato last year, and more than 4 million orders were delivered to customers in 184 countries. 87% of these were fulfilled in the same country as where the end customer is located, slashing both delivery times and carbon emissions. Last year, 34 new partners were added to the network, bringing the total number of production partners to 130, across 32 countries. 

“I am very excited to have Tellef Thorleifsson as the Chair of Gelato’s board. He has a unique hands-on experience as an investor in some of the world’s most successful global tech companies, including Spotify. Tellef’s engagement and personal motivation to invest his time in transformative innovation that drives global change are very much aligned with Gelato’s values,” says Gelato Founder and CEO Henrik Müller-Hansen. 

“I also want to thank John Hepburn, who has been Gelato’s Chair of the Board for the past 7 years. John has generously shared his business experience and global network with Gelato’s team. John has helped accelerate this company into hyper-growth modus. We are grateful that he has accepted to stay on Gelato’s board.” 

Thorleifsson is joined on the Gelato board of directors by John Hepburn,Adam Berger, Nicole Vanderbilt, and Norman Fiore, as well as Gelato Founder and CEO Henrik Müller-Hansen.

About Gelato

Gelato enables local, on-demand production on a global scale through the world’s largest network for production on demand. Gelato produces personalized products in 32 countries, enabling creators and ecommerce sellers to scale their business and reach customers faster while reducing waste, costs, and carbon emissions. By doing so, they are changing the game, making it possible for small ideas to grow and make an impact. For both people and the planet.

Gelato was founded by CEO Henrik Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint. The company has offices in Atlanta, Barcelona, Berlin, Boston, Lahore, London, Madrid, Mumbai, Nashville, Ontario, Sao Paulo, Shanghai, Singapore, Stockholm and Tallinn. Gelato’s headquarters are located in Oslo, Norway.

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